The old-school approach of “push” marketing works well in the early stages of a business, where you need to get your name out in front of many customers and establish your place in the market. “Pull” ...

Former US President and General, Dwight D. Eisenhower, used to place a piece of string on a table and proclaim, “Pull the string and it will follow wherever you wish. Push it, and it will go nowhere ...

A push marketing strategy combines the resources of retailers, wholesalers and manufacturers to create consumer demand for a brand or product line. In a push strategy, each step of the supply chain ...

Marketers need to integrate push notifications as part of their overall direct marketing and CRM strategy to take full advantage of this important new opportunity, according to a new report from ...

Why you must keep the customer perspective in mind when marketing. As marketers today, we’re in a rough spot. Consumers have little tolerance for us, so our programs are less impactful than ever ...

“Push” vs. “pull” is an important marketing concept, especially in hard goods like consumer electronics. Briefly stated, a “pull” strategy is one where the brand’s appeal is built and strengthened to ...

Web push notifications are a powerful tool for retailers to engage with their customers and keep them informed about sales, promotions and other important updates. It has gained popularity as an ...

Given the instability in the current business environment, branding, content marketing, and thought leadership have never been so important. COVID-19 has already had a dramatic impact on consumer ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The past year has changed all of our lives — the way we work, live, love and laugh. This was ...

In the world of integrated marketing and PR, coming up with a formula that generates results for a specific client is a cause for celebration. Your team creates a plan and then executes on it to a T.