Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

For most businesses, starting an online marketing campaign is a natural choice. Many companies invest in search network campaigns to serve existing demand, commonly known as a pull campaign. On the ...

The Coca-Cola Company's KO recent results highlight how its stepped-up marketing efforts are paying off in major global markets. In second-quarter 2025, the company posted 5% organic revenue growth ...

SAN JOSE, CA, UNITED STATES , May 16, 2024 / EINPresswire.com / -- TapClicks, the leading provider of Smart Marketing solutions, announced today the release of native connectors which allow the "push" ...

A great location and long-term reputation aren’t enough to lease an office building anymore. In a market still defined by stubborn vacancy and rising distress, landlords in 2025 are realizing that ...

Construction brand Uniflix is embarking on a marketing push devised by One Marketing Communications following its relaunch. The burst of activity follows the acquisition of the plastic fixtures ...

Fiverr, an online freelancer marketplace, launched a new campaign April 15 for its Fiverr Go AI service starring “Stranger Things” actor Brett Gelman, according to information shared with Marketing ...

For most of last year, Stellantis retailers grappling with slow sales had two big complaints: the automaker wasn’t offering enough incentives on its overpriced cars, and the deals that did exist were ...