Despite licensing the proprietary ActiveSync Exchange Server protocol from Microsoft for use with the iPhone, Apple is building its own Push Notification Server for messaging services in both the ...

Aurora Mobile Limited, a prominent customer engagement and marketing technology provider in China, has announced that its push notification solution, JPush, now supports the push messaging channels of ...

Some Gmail complaints are perennial: Google won’t let me recover my account password, or a hacker has changed my two-factor authentication options. Now it seems you can add push notifications that ...

Push notification is the new big boy in town! You might already know the basics of how to use them, but crafting push notifications that users actually want to receive is a true art form. Let’s ...

Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...

Push notifications are one of the most popular customer engagement channels for brands to reach and retain users. From increasing brand loyalty to reducing cart abandonment, marketers can use highly ...

A little over a year ago, Matt Taylor began to feel like he was getting a few too many push notifications from the BBC News app. It’s a feeling many of us can probably relate to. Many people, myself ...