Data is a company’s most powerful asset. Yet, many businesses cannibalize this valuable asset by selling it to third parties when they should be using it to make their businesses stronger and more ...

In a world where so many companies insist on giving great weight to quantitative data, DEI is a realm where qualitative data must be given equal consideration. Businesses put a lot of emphasis on data ...

Recruiting participants for injury and violence-related studies can be challenging. Online qualitative data collection can increase accessibility for some participants, expand a study’s reach to ...

Use of field research methods to solve management problems. Students define projects, design field studies and pilot tests of data collection instruments, and present results. This course counts ...

Data collection is more important for businesses than ever before because people who use the internet will generate approximately 463 exabytes of data every day by 2025. Without data collection tools ...

Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Collecting and Processing data involves clearly defining “Who or what” you will study or evaluate and “When” you will do so. You should consider the demographic characteristics of your study ...

In the humanitarian aid community, research methods have traditionally skewed toward the qualitative: Participant interviews, focus groups, and field surveys have been the predominant tools ...

Instructor: Bryan C. Taylor, Professor of Communication (https://www.colorado.edu/cmci/people/communication/bryan-c-taylor). Registration: email Prof. Bryan Taylor ...