Join the event trusted by enterprise leaders for nearly two decades. VB Transform brings together the people building real enterprise AI strategy. Learn more There is an implicit assumption in most ...

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--Qualtrics, the leader and creator of the experience management (XM) category, announced the general availability of Qualtrics® Automated Summaries for Video ...

It’s easy to get swept up in the world of data. But if you work in the marketing field, you may have noticed a recent shift when it comes to measuring success. Marketing success now relies more on ...

As businesses set new goals and standards for themselves in the new year, they should place extra emphasis on retaining customers and acting upon the valuable feedback they receive. Embracing customer ...

Early-stage company raises $3.9 million to automate qualitative analysis powered by the GPT-3 advanced natural language system SAN FRANCISCO--(BUSINESS WIRE)--Viable, an analytics startup using ...

Over the past decade, software developers and growth marketers have automated most qualitative user feedback and testing. And yet, what about testing with communities like patients or senior citizens ...

Each term, students’ inboxes are flooded with announcements, notifications and surveys from the University of Oregon. But perhaps the most important, said Lee Rumbarger, associate vice provost for ...

Do you know that 82% of customers read online reviews at least sometimes before purchasing items? You should read them too because customer reviews offer great insight into your target clientele’s ...

Harvard’s Office of Undergraduate Education concluded a transition to a new vendor-managed version of the Q Guide — the College’s course evaluation platform — in February, moving away from the ...

"Mission-critical." That's how important it is for creative teams to receive both qualitative and quantitative feedback, according to senior marketing leaders, among them Helen Baptist. She observed ...

Today’s market research industry is being disrupted on nearly every level. CMOs who previously relied on rapid mass quantitative data collection now know these statistics lack the qualitative insight ...