Key points Neither a quantitative nor a qualitative methodology is the right way to approach every scientific question. Rather, the nature of the question determines which methodology is best suited ...

Dr. Fiona Dobbie is a Senior Lecturer and Director of Research for the Usher Institute at the University of Edinburgh. Fiona is an applied qualitative and mixed method researcher working in health ...

1. A Qualitative Analysis seeks out the ‘why’, not the ‘how’ of its topic, seeking out the quality not quantity. A Quantitative Analysis seeks out the ‘How’, not the ‘Why’ of its topic, seeking out ...

Forbes contributors publish independent expert analyses and insights. My writing showcases excellence in wealth management. The Forbes ranking of America’s Top Women Wealth Advisors, developed by ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...