Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--Qualtrics, the leader and creator of the experience management (XM) category, announced the general availability of Qualtrics® Automated Summaries for Video ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Cross-cultural qualitative research and translation are pivotal in bridging linguistic and cultural divides in research. This field addresses the challenges that emerge when data are collected in one ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...

In its evaluation, Forrester stated that Discuss’ vision is to be “an AI-centric platform for qualitative research at scale, with AI agents to guide and execute the entire research process,” citing ...

Hootology continues to develop HOOQZ with additional features tailored to the rapidly changing needs of strategists, marketers, and product developers. A larger product update is anticipated later ...