Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

Opinions expressed by Entrepreneur contributors are their own. 2020 was a turbulent year for most industries, including the qualitative research industry. Many brands and agencies that had previously ...

When you make business decisions as a manager, you take into account qualitative factors like reputations, brand strength and employee morale, as well as quantifiable data such as sales figures, ...

In a time of intense societal division, understanding across groups feels frustratingly out of reach. It’s not just differing opinions – we face a deep disconnect in grasping each other’s experiences, ...

PROVO, Utah & SEATTLE (Aug 15, 2023) – Qualtrics, the leader and creator of the experience management (XM) category, announced the general availability of Qualtrics® Automated Summaries for Video ...

The accelerating pace of disruption to business models means brands must be agile enough to make informed decisions within days—or even hours. They can thrive or fail based on their ability to make ...

PROVO, Utah & SEATTLE--(BUSINESS WIRE)--Qualtrics, the leader and creator of the experience management (XM) category, announced the general availability of Qualtrics® Automated Summaries for Video ...