The generative AI technology powering ChatGPT—OpenAI's GPT-3.5 and GPT-4 LLMs—is available to R users, with a growing collection of packages and apps to choose from. ChatGPT can answer questions about ...

In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is ...

From IDE plugins to external chatbots and running LLMs locally, these new and emerging tools are bringing the generative AI revolution to R. My previous article focused on some of the best tools for ...

Predictive analysis refers to the use of historical data and analyzing it using statistics to predict future events. It takes place in seven steps, and these are: defining the project, data collection ...

You might not have ever heard of the programming language R but, if you’re doing data analysis, it might be just the language you need. And this particular book on R is one that is likely to teach you ...

Today’s marketers get bombarded with new martech tools almost weekly, if not daily — at least I do. And if other marketers are in the same boat that I am, they face a constant flood of calls from ...