In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

Cloud computing is right about at the same place today as the Web was in 1997. “Large potential, a huge market, but at the same time a lot of hype, a lot of uncertainty,” said M.R. Rangaswami, ...

Return on Investment (ROI) is one of those phrases that get thrown about frequently, but very few people know what it means and what to do with the calculation. When it comes to calculating ROI for ...

Find out how to measure return on investment for digital marketing, when to do so and tips for optimizing your business’s ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

Return on investment (ROI) and internal rate of return (IRR) are two important metrics used in evaluating investments. However, each metric is calculated differently and tells a different story. ROI ...

Al Kingsley is CEO of NetSupport, Chair of a multi-academy trust in the U.K, tech writer, speaker and author of multiple education books. The business world can be tough. We’ve all heard about various ...

When your sales pitch can be boiled down to simple mathematics, the deal is all but done. In B2B settings, that means you need to show prospects that you will A—save them money; B—help them sell more; ...

Google reported mixed Q4 earnings, as double-digit growth and improved margins were overshadowed by a cloud revenue miss and elevated capex plans. Both the ChatGPT and the ROI worries can be answered ...