Daniel Jassy, CFA, is an Investopedia Academy instructor and the founder of SPYderCRusher Research. He contributes to Excel and Algorithmic Trading. Yarilet Perez is an experienced multimedia ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...

In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

Ah, ROI, our familiar companion (and occasional foe). ROI can be the most frustrating aspect of marketing, but it’s also the most crucial—especially for marketers concerned about job stability.

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

Return on assets and return on investment, or ROA and ROI, offer different perspectives on the profitability of your business. The meanings of the terms can vary by context, so the only way to use ROI ...

A question that frequently arises when brands or agencies consider an investment in a marketing attribution solution is how to calculate the return on that investment. Of course, advertisers also tend ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their ...

The return on investment for Facebook and Twitter can be derived from a formula invented by HubSpot. Churn rate is key to determining the value of Facebook likes or Twitter followers. This formula ...