Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

In a previous post, we considered three of seven "irrational" habits of highly rational people. Here we consider the remaining four, as well as some suggestions for distinguishing the genuinely ...

Hindsight bias is a well‐documented cognitive phenomenon whereby individuals perceive past events as having been more predictable than they actually were. This bias manifests through memory ...

Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The base rate fallacy is a cognitive bias that causes us to ...

In today’s fast-paced business environment, making well-informed decisions quickly is a crucial skill for leaders. Understanding different models of decision-making can provide you with the tools to ...

New research on chimpanzees is forcing scientists to rethink where the line between human and animal minds really lies. In carefully designed experiments, chimps are not just grabbing at treats or ...

Investing in the financial markets is a complex endeavor influenced not only by economic factors and market dynamics but also by human behavior. Traditional finance theory assumes that investors make ...

By integrating Decision Education into STEM, teachers can make learning more relevant and accessible to all students.