NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

Google AdWords has introduced a new tool called Reach Planner, which allows advertisers to forecast reach and frequency of ad units on YouTube. In addition, Reach Planner can also forecast performance ...

Some more internal emails Facebook really doesn’t want you to see: Turns out in 2017 COO Sheryl Sandberg had already known for years there were problems with a free ad planning tool the company offers ...

Set top box company Roku and video marketing platform Innovid, which have been working together since 2015, launched a new marketing analytics tool that allows brands to track the daily demographic ...

Digital ad mainstay Moat is getting into reach-based measurement, and incorporating TV. The Oracle Data Cloud unit revealed the general availability of its cross-platform reach tool, Moat Reach, on ...

Mediaocean, the big media-buying and data software system for U.S. media agencies, says it is first-to market with a “reach” enhancement extending linear TV to connected TV and social media.

Atrion International, a Montreal-based regulatory support firm, has released Intelligent Authoring for REACH, an updated automated tool that updates safety data sheets for compliance with the European ...

Next Generation Tool Co. is happy to introduce their new 2-Piece Reach-It tool. Our customers asked for a multi-piece too, and here it is! Just like or original Reach-It tool, this is designed to ...