The various members of the Bat-Family share an obvious visual motif when fighting crime on the streets of Gotham City, yet for one hero, Jason Todd aka Red Hood, wearing a giant red bat symbol across ...

Puma has filed a notice of opposition against Tiger Woods' apparel and sneaker company Sun Day Red over its tiger logo. Puma said the mark will cause confusion among consumers. This is the second ...

When Tiger Woods launched his apparel brand Sun Day Red in 2024, he joked that he wanted to “ruin” the logo—or at least render it obsolete. The mark shows a tiger made from 15 stripes to represent ...

Colour is one of the most powerful identifiers a brand can have. And if there's one sector that highlights the power of colour in branding, its sport. Some teams are even informally named after their ...

The sports retail giant claims that the Sun Day Red logo created by Woods closely resembles Puma’s signature emblem. Puma is going after Tiger Woods for what the legendary sports brand believes is a ...

When the LA Clippers made the 2021 Western Conference finals, it was a breakthrough moment for a franchise that had never been past the conference semifinals since starting in 1970 as the Buffalo ...

Legendary hockey team the Detroit Red Wings have unveiled their new centenary logo, and it's safe to say the design is a soaring success with fans. Putting a stylish spin on the team's iconic logo, ...

The Chicago Red Stars came under new ownership last September when Laura Ricketts, co-owner of the city’s Cubs in MLB, completed a deal valued at $60 million. At the time, there were more pressing ...

There's a science happening right in front of our eyes as we walk down the sidewalk or peel off on a highway exit for a bite to eat. It's not just coincidental that so many of the logos and branding ...

BUFFALO, N.Y. (WIVB) — It’s a new era for the Iroquois Central School District, as it revealed its new Red Hawks mascot logo design Tuesday. The logo, which is conceptual, was revealed by the Iroquois ...