It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

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Running is becoming more prevalent in CrossFit. And Reebok responded to this evolution through the design of its latest sneaker for the sport, the Nano 9. “We’re realizing that running is a bigger ...

While it might seem like the hot CrossFit brand emerged out of nowhere, it began back in the 1970s when former gymnast Greg Glassman created a scalable strength and conditioning program suitable for ...

Greg Glassman, the creator of the fitness regimen CrossFit, didn't become one of the most powerful people in the fitness business by being coy. On Sunday's 60 Minutes, the brash executive behind the ...

A single tweet from the founder and CEO of CrossFit has prompted Reebok to announce it will end its relationship with the fitness network by the end of the year. Greg Glassman, who founded the ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. CrossFit, Inc. claims that Reebok International Ltd. has been deceptive and ...

CrossFit, the largely grassroots-fueled fitness trend, is getting its first major marketing injection from its partnership with Reebok, with a new TV campaign that kicked off during the weekend’s ...

Reebok is dropping its partnership with CrossFit over CrossFit CEO Greg Glassman's tweets about George Floyd and the coronavirus lockdown, although Glassman has since apologized. Glassman got in ...

We thought that bacon had jumped the shark. But this is the most interesting bacon news we’ve heard in some time. Reebok has developed its own bacon products to engage with the CrossFit Community and ...

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