Add Yahoo as a preferred source to see more of our stories on Google. Heritage brands are tough to come by in the overly crowded athletic wear market, but Reebok could switch hands this year. Last ...

At Reebok’s new flagship store in South Boston, consumers can customize pairs of the fitness brand’s Classic Leather sneakers and watch — and sometimes help — shoemakers craft them by hand. Customers ...

Sportswear maker Reebok is building up hype for its Ex-O-fit sneakers with a mobile advertising campaign that uses location to drive consumers to the nearest store to check out the shoes. Unlike other ...

Reebok International will open its first-ever sporting goods store in August at Patriot Place. The Foxboro store will be Reebok’s only retail location in the world where it sells its sports equipment ...