Instagram is expanding shopping capabilities to Reels, its new feature for sharing short video clips, and livestreaming service IGTV, according to an announcement shared with Marketing Dive via email.

Instagram debuted “Your Algorithm,” an AI-powered feature that gives users control over their Reels recommendations The tool shows an AI-generated summary of interests (e.g., “creativity, sports hype” ...

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Instagram, which is owned by Meta, has in recent years increasingly shifted toward video. It has introduced Reels, short videos meant to compete with the video-sharing app TikTok, and it has launched ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...

After Instagram launched its TikTok competitor, Reels, in August 2020, the short-form videos have pretty much taken over the app. In November of the same year, the social media platform redesigned its ...