Volvo is known for making cars packed with safety features but it’s a low-tech safety solution for cyclists that has proved a surprising success. The car manufacturer teamed up with a Sweden-based ...

The spot, which picked up a Cannes Lions Grand Prix in 2015, courted a complaint after a viewer spotted the ad on both YouTube and Volvo's own website last December. The video in question demonstrated ...

I have mad respect for people who ride their bike to work. If you can get your human self out of bed that early in the morning and propel yourself to work, not only are you 100% more motivated than ...

Car giant Volvo is turning in a slightly different direction for its next project, it's called Life Paint. It's a highly reflective spray you can apply to your bicycle and your clothes. Drivers can't ...

PROVIDENCE, R.I. (WPRI) — No matter how many reflectors, lights or brightly-colored articles of clothing they’re donning, it’s often very hard to see bicyclists at night. However, a new type of spray ...

Driving at night might be a scary challenge for a new driver, but with hours of practice it soon becomes second nature. For self-driving cars, however, practice may not be enough because the lidar ...

WASHINGTON — A new super-reflective spray paint is being tested to see how well it illuminates nighttime bicycle riders Swedish car maker Volvo is making the reflective spray available for free in six ...

Add articles to your saved list and come back to them any time. With the issue of cyclist safety finally garnering a significant public profile, manufacturer Volvo has developed a product that will ...