GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

For many of us, and definitely when it comes to digital customer experience professionals, reporting operational data on a regular basis is our main and even our only communication and interaction ...

To make Google Analytics reporting less of a game, users should review access management on a regular basis. Coordinating analytics reporting across a team can feel like whack-a-mole rather than a ...

With Microsoft Advertising revenues exceeding $7 billion last year and Google’s ad revenues around $39 billion in just Q4 of 2020, there’s no question that companies across the globe rely on digital ...

LONDON--(BUSINESS WIRE)--Moody’s Analytics, a global provider of financial intelligence, has launched Reporting Studio, a cloud-native regulatory reporting-as-a-service (RaaS) solution. Reporting ...

Google’s John Mueller answered a question in the Office Hours Hangout about the discrepancy between Google Search Console (GSC) and Google Analytics when it comes to reporting on Google Discover ...

SAN FRANCISCO--(BUSINESS WIRE)--Observe.AI, the most robust conversation intelligence platform for boosting contact center performance, today announced the launch of Reporting & Analytics — designed ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. Investments in data and analytics initiatives are greater ...

insightsoftware, a global provider of reporting, analytics, and performance management solutions, announced the evolution of Longview Tax with capabilities for BEPS 2.0 Pillar Two. Organizations can ...