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Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

You’ve put in the hours and the spend to drive traffic to your online store. But what happens when customers visit and leave without taking an action? An interaction with a website visitor that ...

App marketing firm Fiksu has announced a new service, Fiksu Retargeting, aimed at user re-engagement. Fiksu Retargeting allows you to specifically target lapsed or inactive users in an attempt to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More AdRoll, an ad retargeting service, just raised a $70 million round of ...

Advertisers trying to chase consumers across multiple devices got a little help Thursday with the launch of a new cross-device ad retargeting service by YP, formerly known as YellowPages.com. Called ...

SalesRev, a marketing automation provider, unveiled an A/B testing and retargeting service that integrates with its MA technology. The combination of these tools into one solution enables users to ...

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service ...

TV data company Alphonso today announced it has secured $5.6 million in equity financing led by Manifest Investment Partners. Veteran media executive Jeff Sagansky is among a group of individuals who ...