Retargeting is an essential marketing tool for any 21st century business. It lets you identify people who have interacted with your company online in some way and create followup advertisements just ...

You’ve put in the hours and the spend to drive traffic to your online store. But what happens when customers visit and leave without taking an action? An interaction with a website visitor that ...

Find out how retargeting works, how it differs from remarketing and how it can increase conversions for your business.

Web2 marketers have long had tricks to track down and "acquire" (in ad speak) likely customers. But Web3? Not so much, says ad-tech exec Asaf Nadler. His company Addressable, is out with a new service ...

Speaking to a classroom of Stanford students, Netflix's Director of Machine Learning, Tony Jebara, e xplained the secret to effective storytelling: "two-way communication. There is the storyteller and ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More AdRoll, an ad retargeting service, just raised a $70 million round of ...

App marketing firm Fiksu has announced a new service, Fiksu Retargeting, aimed at user re-engagement. Fiksu Retargeting allows you to specifically target lapsed or inactive users in an attempt to ...

Magnetic will launch Wednesday a site retargeting tool dubbed Magnetic Force. The offering gives site visitors text or image-based display ads, complementing the company's search retargeting service.

How many times have you added a consumer product to your virtual cart only to get distracted, hesitate, or simply exit out of the window? And how many times have you seen an ad for the very same ...

Advertisers trying to chase consumers across multiple devices got a little help Thursday with the launch of a new cross-device ad retargeting service by YP, formerly known as YellowPages.com. Called ...

TV data company Alphonso today announced it has secured $5.6 million in equity financing led by Manifest Investment Partners. Veteran media executive Jeff Sagansky is among a group of individuals who ...

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