When sounds match up at the end of a line It’s called ‘end rhyme’ and sounds mighty fine So who wins the battle? And the prize of a rattle? Let’s call it a draw? Okay, that’s fine. When words have ...

You only get an oo with Typhoo. Three iconic straplines, all harnessing the power of rhyme. But is their use of rhyme essential or incidental to their success? Work by two psychologists from Lafayette ...