Ikea is expanding. But this time it's not with new physical stores. The home design company is entering the virtual world.

IKEA is set to open a pop-up shop in the metaverse in collaboration with game platform Roblox, allowing players to add classic IKEA designs to their virtual homes. For a limited time, players of the ...

“Ikea wanted to better understand how Gen Z and Gen Alpha think about furnishing and self-expression, recognizing the need to meet them on platforms they already use and learn from how they interact ...

IKEA is testing a new digital experience in Welcome to Bloxburg, a life-simulation game on the Roblox platform where players build and design homes. Running in Sweden and Australia, the small-scale ...