The holding company also is aiming to establish itself as a gatekeeper to one of online gaming’s most popular platforms. WPP and GroupM have joined the Roblox Partner Program. / WPP Advertising ...

Generally, the game-creation process begins with a mechanic. There tends to be an input method that developers want to explore, or maybe even a storyline that they think will be particularly powerful ...

It’s no secret that the Nintendo Switch is home to some absolutely bizarre games. Lorelei and the Laser Eyes came out of nowhere in the latest Nintendo Direct and brought an unsettling atmosphere.