Meta and Microsoft aren’t the only companies with ambitions for the metaverse. On Thursday, Nike announced a partnership with Roblox to offer a free virtual playspace called Nikeland. In its current ...

Nike unveiled a bespoke world in Roblox on Thursday designed after the company’s world headquarters. The sportswear giant shared many facets and aspects to the virtual world. For one, Nikeland is free ...

Roblox and Nike have partnered to bring a new sports based experience, Nikeland, onto the platform. Nikeland will feature buildings and fields based on Nike's headquarters, including detailed arenas ...

Nike revealed "Nikeland," a new interactive space inside of the Roblox gaming platform, per a blog post. It represents the athletic apparel marketer's biggest bet yet on the metaverse. The virtual ...

Sports manufacturer Nike has always been at the forefront of digital transformation. Artificial intelligence (AI), e-commerce, and in-store experiential technology have been integral to the brand’s ...

Plans to launch NIKELAND on Roblox were announced in November 2021. Nike CEO John Donahoe highlighted the success the company has had with NIKELAND in the Roblox game. 9 Out of the Last 10 Summers ...

NBA superstar and Nike endorser LeBron James this week virtually joined Nikeland on Roblox. Nike recently released its first NFTs. They sell for more than $14,000 on the secondary market. Wall Street ...

Luxury goods brands could make $56 billion in revenue from sales of virtual clothing in the metaverse. Nike recently unveiled Nikeland, its virtual world on Roblox. Nike's patent application for ...