SAN FRANCISCO—At the Game Developers Conference Monday, Roblox rolled out a new set of AI tools designed to let the company's millions of player-creators create usable game code and in-game 2D ...

Melon has created Roblox launch events for artists including KSI, Tai Verdes, Ava Max and Zara Larsson, whose event won the studio a Clio award this year.