Roblox is testing a tool that could accelerate the process of building and altering in-game objects by getting artificial intelligence to write the code. The tool lets anyone playing Roblox create ...

E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with Marketing ...

Roblox plans to roll out a generative AI tool that will let creators make whole 3D scenes just using text prompts, it announced today. Once it’s up and running, developers on the hugely popular ...

Roblox brings the mall to the metaverse, and vice versa Fenty Beauty, The Weeknd and Paramount are among the marketers testing new ways to merge virtual and physical shopping experiences and sales.

A new report has uncovered a community of Roblox players who digitally re-create and “play” through real-life school shootings.

The lawsuits allege that Roblox prioritized its profits over child safety. The gaming platform rebuts claims it would ...

Roblox: it’s one of the biggest and most popular gaming universes online, with millions of daily users and a highly dedicated teen and tween fanbase that ballooned during pandemic-era lockdowns ...