Roblox is delivering on a long-promised feature that allows creators to sell physical merchandise in-game.

Roblox says users who trialled the system "saw the value" in watching ads for rewards such as power-ups or in-game currency.

As scrutiny around Apple’s and Google’s app store fees ramps up around the world, Roblox is now offering users who buy its game currency, Robux, on the web and via gift cards 25% more than ...

Roblox has seen major growth in daily active users and in-game spending. The success of Roblox may show a proof-of-concept for Meta CEO Mark Zuckerberg’s metaverse vision.

Millions flocking to grow virtual gardens in viral Roblox game created by teen Grow a Garden, created by a 16-year-old in a few days, has shattered records for the most concurrent players of any ...

Why the partnership could be game-changing The partnership with Google could be transformative for several reasons. By integrating with Google's ad infrastructure, Roblox becomes accessible to ...