Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.

Jim Lee's WildStorm imprint offered an updated prequel to the classic Robotech anime...but has the story been forgotten?

Bartlett, Christopher A., and John J. Lafkas. "RoboTech: Storming into the U.S. Market (Brief Case)." Harvard Business School Teaching Note 918-502, August 2017.

When a mysterious new enemy warps the fabric of space-time and starts kidnapping songstresses from every era, a ragtag team of pilots from across Macross history unite in a desperate mission to ...