Shoot ’em ups don’t release often anymore, so we fans get excited when they do. You might recognize the anime’s name, Macross, or you might know it as Robotech in some regions. MACROSS -Shooting ...

Jim Lee's WildStorm imprint offered an updated prequel to the classic Robotech anime...but has the story been forgotten?

Bartlett, Christopher A., Rachel Gordon, and John J. Lafkas. "RoboTech: Storming into the U.S. Market." Harvard Business School Brief Case 918-501, August 2017.

Bartlett, Christopher A., and John J. Lafkas. "RoboTech: Storming into the U.S. Market (Brief Case)." Harvard Business School Teaching Note 918-502, August 2017.

When a mysterious new enemy warps the fabric of space-time and starts kidnapping songstresses from every era, a ragtag team of pilots from across Macross history unite in a desperate mission to ...