In software development, speed has become the defining characteristic of product launches. It sets the standard we can’t really escape anymore. It places demands on market players both old and new: ...

Investing in automation fabrics holds the potential to transform businesses, yet many executives struggle to see its immediate impact on the bottom line. The value of automation can go far beyond the ...

As a business owner, you’re looking at online reputation management like any other investment — you’re keen to get involved, but only if it offers clear ROI for your business. You’ve been pitched on ...

Investors in traditional businesses might aim for a return on their investment of 10% to 15%, but startup investors are likely to have in mind a much wider range of return estimates. Early-stage ...

Today, myriad advanced technologies give digital marketers the power to access and influence potential customers across multiple channels and devices. Marketing analytics have also evolved. Business ...

In order to make an educated decision when making any investment, you need to try to determine how much you could make on that investment. It’s also important to know how much you’ve made on the ...

Return on investment (ROI) and internal rate of return (IRR) are two important metrics used in evaluating investments. However, each metric is calculated differently and tells a different story. ROI ...

Marketers need to ask certain questions to identify those complications and calculate an accurate return on investment. An accurate return on investment for B2B marketing is notoriously difficult to ...

"Return on investment" is a financial calculation used to gauge how well the money you invest earns you even more money. To calculate ROI you divide the earnings you made from an investment by the ...

As the marketing and technology landscape is continuously evolving, getting customers' responses and conversions is no longer a straightforward thing. It is not just about creating clever campaigns ...