Roku's ROKU strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates. The ...

In addition to being the platform to watch games on other streamers, Roku is quickly becoming a one-stop shop for all things sports. It wasn’t that long ago that watching sports on television was a ...

The high-stakes battle for live sports is on, and the industry’s biggest players are gathering to shape the future of streaming. At TheWrap’s flagship conference, TheGrill 2025, top executives from ...

Roku is rolling out new features for its 90 million streaming households, including an updated version of its voice search tool and enhancements to its sports offering. Roku Sports will introduce Live ...

Roku, Inc. (NASDAQ:ROKU) announced Friday that it has partnered with YouTube TV to bring live sports directly to its Sports Channel, enabling viewers to stream NFL and NBA games without switching ...

Roku has added several new features to its user interface and operating system meant to make it easier to discover and personalize content, the company said. New features include live sports scores, ...

LOS ANGELES—Swerve TV said it is launching Swerve Sports, a free live-streaming women’s sports channel, on The Roku Channel and Pluto TV. Currently, Swerve Sports is available on The Roku Channel and ...

RJ Herrera/Rich Eisen Prods. Take your smartest friends and put them on a set to talk women’s sports. That simple formula makes Roku’s “Women’s Sports Now” work. The format is not groundbreaking, but ...