SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...

Today’s consumers are up against an inflationary environment that is impacting their spending, according to Medallia’s Sense360 report, which showed that consumers are buying fewer products, but for ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

E-commerce brand builders know the unique challenges of managing a digital storefront, whether it’s ever-evolving customer expectations or keeping up with multi-channel selling structures. CRMs for ...

On day two of the SAP Hybris Summit, Total Wine & More's Tim Seevers took the stage with a revealing look at an ambitious e-commerce project. Seevers and team learned plenty of lessons in pursuit of ...