SAP has announced an incursion into the CRM market with its intention to purchase Hybris, a Switzerland-based customer relationship management (CRM) supplier. Bill McDermott (pictured), co-CEO of SAP, ...

Today’s consumers are up against an inflationary environment that is impacting their spending, according to Medallia’s Sense360 report, which showed that consumers are buying fewer products, but for ...

The decision by SAP (NYSE: SAP) to end a software licensing agreement with Commerce One (Nasdaq: CMRC) put additional pressure on the B2B software vendor Wednesday. Near the end of trading, the ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

E-commerce brand builders know the unique challenges of managing a digital storefront, whether it’s ever-evolving customer expectations or keeping up with multi-channel selling structures. CRMs for ...

Every interaction an enterprise has with customers, partners or suppliers instigates a new trail of data which over a short period of time can create a deluge effect. Experts predict that within a few ...