A quick look at the schedule for this week's SAP Sapphire conference in Boston would lead one to believe that the enterprise software company may introduce a new version of its customer relationship ...

SAP has showcased a new CRM package that uses its HANA in-memory computing platform, which the company says could help companies generate insights into customer behaviour much faster. The German ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

The Florida Department of Revenue (FDOR) has selected SAP Public Services Inc., a subsidiary of SAP America Inc., to deliver a customer relationship management (CRM) system, the company said Monday in ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

Earlier this month, SAP released an expansion of its mySAP CRM, the SAP CRM on-demand solution, which is designed to offer both large and mid-sized companies an Internet-based tool to manage customers ...

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