The SAP Business Data Cloud is a software-as-a-s ervice single platform that unifies your data and analytics needs and centralizes data from SAP and non-SAP sources into a unified semantic layer, ...

SAP CEO Christian Klein opened SAP Sapphire 2025 by highlighting today’s business uncertainty and emphasizing SAP’s focus on helping customers adapt to new trade rules, regulations and technologies.

SAP today announced a substantial upgrade to its enterprise-wide data management offerings and strategy. Called SAP Business Data Cloud, the new offering is a managed software-as-a-service (SaaS) that ...

Brands can offer a superior customer experience, nurturing anonymous users into known, loyal customers, with a serious customer data platform that prioritizes four key capabilities. Here’s what needs ...

SAP SE, a top provider of cloud-based enterprise resource planning software, said today it’s expanding its generative artificial intelligence push with a host of new capabilities available now within ...

On Thursday, February 13, SAP made a slew of AI and data announcements, including the launch of the SAP Business Data Cloud, and a "landmark" new partnership with Databricks. SAP unveiled this news ...

SAP, the company traditionally known for its database-management, ERP, back-end enterprise software, continued its five-year foray into the world of customer experience software today. The company ...

WALLDORF— SAP SE (NYSE: SAP), a global leader in enterprise cloud solutions, today announced new generative AI capabilities across the SAP Customer Experience portfolio, including SAP’s ...

SAN FRANCISCO--(BUSINESS WIRE)--New Relic, the intelligent observability platform, announced its support for RISE With SAP to help enterprises accelerate and future-proof cloud transformation. In ...

How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...