Anyone who’s ever spent any time dealing with SEO projects can tell you one thing: At any given time, no one really knows what’s going on. That isn’t to say that SEO is some kind of mysticism. We aren ...

The URL Inspection tool in Google Search Console isn’t just a checkbox for SEO professionals. It’s a direct line into how Google actually sees your page. It shows ...

“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison Why we care. You can believe Google if you want. But we’ve tried to ...

This article was featured in One Great Story, New York’s reading recommendation newsletter. Sign up here to get it nightly. For about two decades now, virtually any business that exists on the ...

Google discussed whether it's okay to make web page changes specifically for SEO purposes, including testing ideas to improve rankings. Google’s John Mueller and Martin Splitt discussed making changes ...

Welcome back to The Prompt. Evertune CEO Brian Stempeck says users will stay within the "walled garden" of an AI model to do research before purchasing an item, collapsing the sales funnel into one ...