Sybase has announced two new mobile services based on SMS messaging, one for phone users to get turn-by-turn directions, another for vendors to insert ads or promotions at the bottom of the message ...

Short message service (SMS) has been widely used by consumers, and SMS advertising has emerged as a popular topic in advertising and mobile commerce areas. However, the literature has not sufficiently ...

Like everyone else with a pulse, Paul Rand, president and CEO of Zocalo Group, has noted the phenomenal growth of mobile advertising. Statistic after statistic confirms such observations, including ...

OdoClub ads running within the TexTango SMS advertising network have resulted in a 30 percent increase in membership. The company?s initial text message advertising campaign achieved its goal for ...

Mobile marketing in the EU5 countries?Britain, France, Germany, Spain and Italy?reached 100 million mobile phone subscribers via SMS ads, according to comScore Inc. Conversely, more than 57 million ...

Every week, mobile users across the country receive a barrage of SMS messages, marketing everything from sales and services to events and product launches—unsolicited and, for many, unwelcome.

Every week, mobile users across the country receive a barrage of SMS messages, marketing everything from sales and services to events and product launches—unsolicited and, for many, unwelcome. (SMS-CB ...

Let me give you an example of piss-poor mobile advertising. A few months ago in Singapore I received an SMS from my mobile operator, which won't remain nameless, thanks very much M1. This was unasked ...

KDDI will begin full-scale provision of a renewed version of its SMS advertising service, au Ponta Otoku Message, from ...

SINGAPORE--Advertising will not be a cash cow for the wireless device world, at least not in the next five years. "Advertising is never going to be the cornerstone of the wireless business model in ...

Trillions of text messages are sent and received via SMS-enabled devices every day, but have you ever stopped to ask, “What is SMS, exactly?” One of the oldest forms of mobile messaging, SMS messages ...