Sybase has announced two new mobile services based on SMS messaging, one for phone users to get turn-by-turn directions, another for vendors to insert ads or promotions at the bottom of the message ...

This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Bulk SMS marketing has been around for years, yet in 2025 it is still quietly outperforming many “new” digital channels.

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Like everyone else with a pulse, Paul Rand, president and CEO of Zocalo Group, has noted the phenomenal growth of mobile advertising. Statistic after statistic confirms such observations, including ...

OdoClub ads running within the TexTango SMS advertising network have resulted in a 30 percent increase in membership. The company?s initial text message advertising campaign achieved its goal for ...

Every week, mobile users across the country receive a barrage of SMS messages, marketing everything from sales and services to events and product launches—unsolicited and, for many, unwelcome.

Short message service (SMS) has been widely used by consumers, and SMS advertising has emerged as a popular topic in advertising and mobile commerce areas. However, the literature has not sufficiently ...

The B2B marketing landscape is shifting rapidly, especially in down markets where marketers face growing pressure to find efficiencies, deliver higher engagement and accelerate pipeline velocity.

Wireless carriers can capitalize on the unprecedented opportunity presented by the millions of monthly social network SMS updates, most often Twitter?s tweet messages. Two particular areas reveal the ...