This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Because consumer attention is split over many different communication channels, if a marketer ...

Emails have been one of the most preferred media of formal communications, while an email can be effective as a marketing tool for a larger business, the same is not necessarily true with the smaller ...

Meeting customers where they are today means meeting them on their mobile phones, which they use almost four hours per day. For marketers, this may mean the best way to communicate with customers is ...

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Even though all modern smartphones offer built-in email capabilities and a wide selection of email apps to choose from, there are still times you may find it preferable to send a short text message to ...

Collecting data is one of the most powerful things that you can do as a business. Any data that you acquire is yours to keep, and nobody can take it away from you. You no longer have to fight social ...

A couple times a week I'd shoot a short email to a specific email address, and it would show up on my phone as a text message. I haven't been able to do that all month. Some quick googling shows I've ...