Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Taking a multichannel approach to an advertiser’s marketing strategy has always delivered big results. Because consumer attention is split over many different communication channels, if a marketer ...

Community releases industry outlook as brands shift from one-way blasts to meaningful, two-way relationships Companies ...

Meeting customers where they are today means meeting them on their mobile phones, which they use almost four hours per day. For marketers, this may mean the best way to communicate with customers is ...

Text message marketing is an easy way to boost your digital marketing efforts. Learn why and how you should use it.

Uncommon Goods has quickly been able to scale its SMS marketing program with over 100,000 subscribers. https://www.uncommongoods.com/ Retailers and brands have ...

AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration ...

Epsilon has launched a tool that it says will help mid-market companies deliver email, SMS, mobile push and other types of messages. The new product, Epsilon PeopleCloud (EPC) Messaging Essentials, is ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

From the maker of handy iPhone landscape typing program TouchType, SMS Touch is an iPhone app that allows users to send unlimited text messages without paying for an ...