This article was paid for by Intuit Mailchimp. Email and text messaging are both effective, affordable marketing tools for small businesses. Paired together, they can create unstoppable marketing ...

About 65% of the world’s population use text messaging, so it’s no wonder SMS marketing is growing at a staggering rate. To ...

Even though all modern smartphones offer built-in email capabilities and a wide selection of email apps to choose from, there are still times you may find it preferable to send a short text message to ...

A main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product in the most contextual ...

Although often underutilized, many cellular companies assign each phone number a SMS Gateway address, which is an email address for your phone. Sending an email to a SMS Gateway address will appear as ...

With the many different messaging apps and services available to us online and on our mobile phones, sometimes it’s easy to forget that good old SMS still exists. It may not be the spiffiest messaging ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...