NEW YORK--(BUSINESS WIRE)--The annual State of Conversational Commerce Report from Attentive finds that consumers around the world are more comfortable than ever interacting with brands, when they ...

From the moment that it became socially acceptable (and technically possible) to send marketing text messages, brands have eagerly jumped on the bandwagon; consumers are now accustomed to receiving ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

LONDON--(BUSINESS WIRE)--The Americas have emerged as global leaders in SMS adoption among marketers, according to new research by Dotdigital, a global provider of marketing automation technology. The ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. SMS marketing is becoming increasingly central to business marketing strategies, both in the ...

SMS has been around for a while — and it’s only getting smarter. How can you use this communication method in your marketing efforts? SMS, or short message service, are those unpretentious little text ...

Email and SMS marketing complement each other well. Here’s how to use both for your small business.

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Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

SMS marketing is a growing channel, but you’ve got to stay compliant with regulations. Here’s what to know and do. SMS marketing must comply with the Telephone Consumer Protection Act and FCC ...

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