Bulk SMS marketing has been around for years, yet in 2025 it is still quietly outperforming many “new” digital channels.

Marketers looking to employ mobile location for advertising or marketing purposes face tough decisions on how to engage the customer. Build a downloadable application? Create a mobile Web page? Launch ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Short message service, or SMS, is a less common term in many marketing strategies today.

Text message marketing has been popular channel for many companies over the last few years. If you haven’t tried this yet, it may be because you have the wrong idea about text message marketing. Used ...

In the rapidly evolving digital era, SMS marketing has emerged as a powerful option for businesses, providing fast, straightforward means to reach customers. SMS marketing consists of sending ...

This article was published in 2025 and references a historical event from 2023, included here for context and accuracy. Tension: Businesses chase SMS marketing’s impressive metrics while customers ...

SMS marketing represents an opportunity for personalisation in a world of mass media. Transitioning away from its traditional use as a push-based tool for mass awareness, the future of SMS and ...

Use SMS messaging in text message marketing campaigns to reach customers on their mobile devices. Learn the types of SMS messages and how to use them.

How far away does your phone ever get from you? How close to hand is it when watching television, reading an old-fashioned print publication, or when working on your tablet or laptop? Do you leave ...

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