American bicycle component manufacturer SRAM has recently taken over Amprio, a German e-bike systems manufacturer under the Rheinmetall Group of companies. This could very well be the sign e-bike ...

New SRAM TT aero-specific hydraulic disc brakes for RED, Force, and Rival. Plus short RED cranks down to 150mm & more!

When it comes to bicycle technology, Sram is a brand that has gained the trust of a wide range of cyclists all over the world. Its products have always been about performance, and its top-range ...

A new 13-speed SRAM Red XPLR AXS groupset has been spotted at the 2024 Unbound gravel race. When SRAM recently launched its flagship Red AXS groupset, a gravel variant was curiously omitted. Now Red ...

Can you feel it? The Force is here. As we published in our extensive SRAM Red AXS eTap coverage and early review, SRAM was transparent about a Force eTap AXS group coming in April when it unveiled the ...

A gold-themed, Red Bull livery-adorned race bike worthy of a double Olympic champion ...