One of France’s most recognised cycling brands is splitting. Time has confirmed that its pedal and bicycle businesses have successfully been acquired by SRAM and the Cardinal Cycling Group ...

SRAM has acquired the entire range of road and mountain pedals, cleats and all related patents of TIME Sport from the Rossignol Group. The companies completed the transaction on 18th February. “TIME ...

SRAM is a manufacturer of innovative bicycle components that was founded in Chicago, Illinois, in September of 1987. Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the ...

SRAM Force AXS is an excellent groupset, and SRAM has done a very good job of uprating it with some of the best tech from Red that makes the performance difference between the two smaller than ever.

SRAM’s new Eagle Powertrain electric bike motor has been officially unveiled, ushering forward a new era of ultra-smart e-bike motors that know what you want to do before you even know it. The SRAM ...