New SRAM TT aero-specific hydraulic disc brakes for RED, Force, and Rival. Plus short RED cranks down to 150mm & more!

The latest SRAM RED AXS, which debuted in May 2024, took everything good about the prior Force & Rival updates, made it better, then took it further. Not only did the hood shapes improve like its ...

A new generation of SRAM’s top-of-the-line Red AXS group is now available at bike shops across the globe. While previous ...

SRAM launches a range of new products in the form of shorter crank arms, aero TT brake levers and some updated hardware ...

SRAM's top-tier road groupset, Red eTap AXS, was last updated in 2019. Despite fast approaching its fifth birthday, it's still among the best road bike groupsets available today, but it appears SRAM ...

SRAM has revealed a swathe of new and updated products designed to improve your “experience on the bike”. The most ‘on-trend’ addition to SRAM’s portfolio is shorter crank arms for its top-of-the-line ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. It's the first rest day of the 2024 Giro d'Italia. The racing has been to the playbook thus far, ...

Gear Break: Fara Cycling launches limited SRAM Red launch edition f/road, Gobik launches one of the most advanced jerseys on the market, Tadej Pogačar’s pink bib-shorts: The correct one, Nimbl pink ...