In any strategic planning process, an analyst examines certain factors in order determine what growth strategy the company should take. This process involves looking at two internal factors--strengths ...

You have a copy of "Guerilla Marketing" on your shelf, and you know that military brass aren't the only ones that engage in the principle of maneuver and the principle of offensive; so do marketers.

To make a small business successful, an owner needs to have a thorough understanding of the status of their companies, its growth potential and the pitfalls it might face in the future. One framework ...

Q: What is a SWOTanalysis, and how can it help me? A: Marketing isprobably the most fun aspect of small-business management. Itinvolves direct communication with your customers and clients andallows ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Mobile marketing will hold its own in 2009. But the industry will have to shout simply to be heard as marketers and advertising agencies navigate a dark economy by feeling the walls. Several ...

Klaviyo has established itself as a prominent player in the marketing automation space, particularly for small and medium-sized businesses (SMBs) in the consumer and retail sectors. The company’s ...

Many firms use a version of the SWOT analysis. This analysis looks at the internal strengths and weaknesses of a firm and develops strategies to improve them, while also focusing on the external ...