Businesses analyze SWOT -- strengths, weaknesses, opportunities and threats -- for strategic planning. Performing a SWOT analysis of your own business helps you better understand your business and ...

The SWOT Analysis framework measures your company’s competitive advantages and disadvantages and plans for improvements and seizing favorable opportunities for your business. In marketing, the SWOT ...

The results of a strengths, opportunities, weaknesses and threats analysis are most often displayed within a four-corner, or horizontal, matrix design. The internal-external matrix is based an an ...