The partnership will see the BFG appear across TV, billboards, social media, PR, in-store tannoys, streaming platforms and digital out of home advertising. Sainsbury’s has once again captured the ...

Sainsbury’s has released its Christmas 2025 advert, which features an iconic children’s character. The retailer has reunited its customers with Roald Dahl’s BFG, who previously featured in the 2024 ...

Britain's biggest retailers have released their Christmas adverts for 2025, with festive fairytales, beloved Christmas characters and even 90s raves among the themes appearing on television screens.